The best way to predict the future is to invent it. -Alan Kay
Koerner Design helps our clients see the future and build towards that future. Our process of future envisioning forecasts trends and synthesizes them in order to deduce novel innovation concepts. And we rely heavily on visually rich presentations to ensure all stakeholders can clearly see and understand the creative ambition at a common, shared level.
Below are a few highlights of AI-generated “mood boards” we’ve produced to help our clients imagine fresh creative possibilities for their product or project development programs.
Immersive digital experiences in luxury bathrooms
How many showers have you been in that were dimly lit, dank little boxes? Maybe its time we use digital surfaces to reimagine showers as luxury immersive experiences.
What would it be like to step into a shower and be transported to a visually rich, technicolor wonderland of motion? Abstract biomimetic patterns, flying through the cosmos, motion graphics of wonderous richness. With the steam and the water pulsating on your sore muscles, add a kaleidoscopic visual experience to reset your mind on a much deeper level.
Or maybe you will be transported to a natural scene of resplendent beauty and tranquility. Showering alongside a tropical waterfall or sun drenched beach. Go ahead and unleash your exhibitionist side, the pixels won’t blush. Feeling grungy after arriving late at night from a long flight to Paris? Maybe you would like a nighttime view of the Eiffel Tower? No problem. Just ask your shower. That will fix up your mood in a hurry.
Are you developing a luxury residential or hospitality project and the bathrooms are positioned in the core with no windows? Turn those concrete walls into a stunning, highly marketable experience.
Far fetched? Not at all. The cost of wall-scale LCD or LED displays continues to plummet and are available in a wide range of sizes and proportions to fit the dimensions of bathroom spaces. Live rendering technologies are cheap and widespread. The core challenges are largely mechanical design and UX/UI design, both of which provide tremendous opportunity for proprietary innovations.
Immersive digital experiences in healthcare
Can immersive digital experiences transform healthcare? Can architectural-scale digital surfaces and visually stunning live content help patients recover faster?
What happens if we take the typical beige plastic purgatories known as patient rooms and transform them into technicolor feasts for the eyes? When rich palettes of light and motion help distract and sooth worried patients. When fear and boredom becomes unexpected delight and joy.
With an experience control system that generates live-rendered, visually enthralling biomimetic patterns and healing artscapes of lush colors and rich motion graphics. With a system that sees if a patient is awake, or sleeping, or visiting with a guest and adjusts on-the-fly accordingly. With a system that delivers the lighting doses needed for healthy circadian rhythm and also responds seamlessly to the practical service needs of the healthcare workers.
Far fetched? Not at all. The tech has existed for years. The cost of wall-scale LCD or LED displays continues to plummet. Computer vision and live rendering technologies are cheap and widespread. Experience control systems like Digivalet, Skandal Tech and Unreal Engine can already create and control such content-rich experiences.
Lighting that craves the dark
These are early stage “mood board” AI renderings for luxury residential/hospitality lighting lines that explore darkness as a luxurious, sumptuous experience – and what new forms of decorative lighting concepts may stem from those designs.
“So benumbed are we nowadays by electric lights that we have become utterly insensitive to the evils of excessive illumination”
― Jun’ichirō Tanizaki, In Praise of Shadows
These designs explore use of modern LED flexstrips with continuous, narrow COB emitters – much like LED “filament” strips.
Enchanting Hotel Rooms
Immersive digital experiences in hospitality
Let’s explore how digital lighting + digital signage will blur together to create stunning new concepts. These rooms can vividly switch from color to candlelight; can incorporate delightful patterns of movement and animation; and can extend the feeling of space using 3D anamorphic graphics on large format digital displays.
What’s a screen? What’s a mirror? What’s a wall or ceiling…or a portal to a virtual world beyond? Hard to say!
We can combine the best of the physical and digital worlds, seamlessly blurring our physical space with virtual space.
“Instagram hotel room” experiences!
Immersive Digital Walls
Transforming walls into dynamic portals to the digital world
Immersive digital experiences will transform how we conceive of physical retail and hospitality projects. Architectural scale LED displays and mesmerizing live-rendered motion graphics will envelope and captivate your guests.
Can Koerner Design help you develop immersive digital experiences for your brand? Let’s talk!
Reimagining Fitting Rooms
Transforming a retail friction point into immersive digital experiences
Immersive digital experiences will transform how we conceive of retail journeys. Architectural scale LED displays and mesmerizing live-rendered motion graphics will envelope and captivate your guests at the most crucial moment in their shopping experience.
Let’s imagine how we might use the full complement tools:
- Direct-view LED signage modules, which are fully flexible and can be fit to amorphous shapes.
- Digital projection projection mapping, which can turn any surface or piece of clothing into a digital surface.
- Dynamic LED lighting, which can help extend the digital content to envelop the entire room.
- Live rendering, which can use a variety of media and live/interactive data streams to render clothing, effects and gorgeous atmospheric effects in a highly personal and reactive approach.
Put together, we can envision sumptuous immersive digital experiences at the crucial moment when your customers feel most vulnerable – trying on your clothing to see if it physically fits and – perhaps more importantly – to see if it fits their lifestyle and personal hopes/dreams/ambitions.
Play of Brilliants
Using luminous patterns with architectural surfaces
Designers are hungry to add visual richness into their projects, but are grasping for fresh, contemporary options. Try adding a “play of brilliants” to your architectural wall and ceiling systems.
Can we help you add “luminous patterns” to your product or project? Let us know!
How can Koerner Design help you to lead the future of your industry?
Koerner Design helps our clients develop innovative new products, experiences and environments. We are specialized at the intersection of architectural lighting and digital media systems and provide a range of services, including experience design and product development.
Can we help you develop the next generation of products or experiences for your brand? Let’s talk!